Hi, I'm athena.

Fashion's first AI go-to-market assistant.

Bringing new products to market is where fashion brands win or lose.

Yet go-to-market teams run on fragmented files, tools, and conversations.

Meet athena, your new AI assistant.

Built to help design, product and merchandising teams collaborate better and launch better products, faster.

Bring athena on board today.

Discover how athena can help your go-to-market teams collaborate better and focus on product over process.

Use cases.

Real-time data visibility across files and teams.

Proactive alerts on to keep teams on track.

Automated repetitive, manual process tasks.

Trusted by industry leaders.

As seen in the press.

ELLE

The awakening of fashion in Luxembourg

The Future Of Fashion Tech: NYFTLab Announces Its 2025 Cohort

WWD

EXCLUSIVE: Fashion Tech Lab Unveils Its 2025 Cohort

FASHION UNITED

The New York Fashion Tech Lab Unveils The 2025 Cohort

SOURCING JOURNAL

NYFTL Names 2025 Cohort Shaping Fashion’s Future

FASHION UNITED

Thought leaders from Champion, Ralph Lauren, PVH and more to attend PI Apparel NYC 2024

7 Game-Changing Fashion Tech Startup Pitches at PI Apparel NYC in June 2024

Cascale, PUMA Group, Tapestry-owned Coach and athena studio at Innovation Forum NYC in June 2024

athena studio Start-up Pitch at PI Apparel Europe 2024

SILICON LUXEMBOURG

Elevator Pitch: athena studio

#NEXTGEN Heidi van Dyck: “I want make sustainable development easier”

SILICON LUXEMBOURG

Under The Radar: 5 Luxembourg AI Startups Worth Noting

SILICON LUXEMBOURG

15 Startups Graduate From Fit 4 Start

Bring athena on board today.

Discover how athena can help your go-to-market teams collaborate better and focus on product over process.